Years ago when I was the lead spokesperson for Boston Edison, the company went through a brutal six-month stretch during which it was pounded in the press for an unusually high number of power outages and accidents---and THEN suffered an ugly labor strike.
So when I heard that, in the wake of a series of Florida hurricanes, our crews were heading south to help restore power, we made a serious round of media calls. I wanted to be sure every local TV station and newspaper got the word that, in this case, we were the good guys, stepping up to help those in need.
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