Truth be told, if we’re talking to peers or digitally hanging out with friends, how we look on-camera doesn’t much matter. But that’s not the case when more is at stake, like when a leader is delivering serious news to the company, speaking to VIP stakeholders or being interviewed by news media.
Read MoreImagine Lester Holt starting the NBC Nightly News with “We begin tonight by telling you about me. I was born in San Francisco, California…”
Once the shock of his unbridled narcissism wore off, we’d hear “click,” “click,” “click” across the country, as viewers registered disapproval with their remote controls.
Read MoreIt’s always nice to follow up with a reporter after a story runs or airs, especially if you’ve established a rapport and want to keep it going. But those “morning after” calls can be tricky and if you’re not careful, unravel a lot of good will.
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