Let’s Be Clear is Bluestone’s blog devoted to topics related to media training, presentation and speech coaching, better investor and analyst calls and virtual presentations.
If you’ve ever worked with a media trainer or PR person, you’ve likely been coached to identify and then stick to your key messages. This is the fundamental rule of media training—and for good reason. Neither a reporter nor any other audience can reasonably remember more than three or four main points from any conversation. So we organize our thoughts into bundles of three or four messages and repeat them over and over.
Read MoreI recently spoke to a group of executives about the importance of making every presentation count. I emphasized what a shame it is to win an audience with people who matter most to your business (customers, prospects, employees, etc.) and then squander it by being boring, off point or even “just OK.”
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