I've attended a number of public relations conferences at which a media panel has been assembled to share insights about how organizations can get more press. On every occasion, across the board, the reporters' answers are the same.
"Video."
More video. Better video. Different video. Video.
And that's not just the answer given by the TV stations and digital outlets. That's that answer given by The New York Times, The Wall Street Journal, Reuters and countless trade journalists.
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